Website design is the aesthetic creation of a custom-designed website, while web development is the process of turning a website design into a fully optimized website with a user-friendly experience.

Custom-designed websites are powerful marketing tools capable of outspreading reach and increasing visibility. Every business needs a custom website design reflecting its brand identity to inform and engage with visitors. Proper web development ensures all interactive visuals and effects are user-friendly, compelling website visitors to continue scrolling and exploring business offerings.





















Attract audiences with a professional custom-designed website, online store, or portfolio through POLA’s website design and web development services.

Website design and web development have evolved dramatically since English computer scientist Tim Berners-Lee published the first website on August 6, 1991. In the early years of website designing and web development, the process was more straightforward than today, with clearly defined roles and responsibilities. Website designers would design, and web developers would code.

Today, website designers and web developers have formed a more mutually beneficial relationship, with each better understanding the other’s role, from storyboards to HTML. While the lines between the website designer and web developer have blurred over the years, distinctions between the two remain.

Fully understanding the intricacies of the roles of website design and web development, POLA offers custom-designed websites for businesses of all sizes. Our website design and web development team specializes in custom-designed websites and WordPress websites, giving companies a scalable platform with an easy-to-use back end — meaning clients do not need to write code to update their website.

Whether businesses are interested in attracting a new audience, promoting a good cause, or creating an e-commerce store, POLA is ready to help take companies’ digital platforms to the next level with our website design and web development services.

POLA’s website design and web development services are more than just aesthetic. We design custom-designed websites from a user experience and user interface (UX/UI) point of view to ensure websites are easy to navigate while guiding users toward conversion. Every custom-designed website designed and developed by POLA is fully responsive, which is crucial for an organic user experience across different devices and for improving search engine optimization (SEO).

Building upon the world’s most trusted platforms, we implement heavily customized management systems for simplistic administration on a company’s side.

“To become successful online, you only need to remember the following: Good Heart + Passion + Web Design + SEO + Digital Marketing + Dedication + Positiveness + Patience = Success”

– Christopher Dayagdag



Custom-Built Design

The appearance of a website is open to significant judgment in the eyes of audiences.

A website should look professional and accurately echo a business’s brand identity. Moreover, it should be fast, a source of information, and an enjoyable experience.

SEO Optimized

Using SEO content to generate traffic is a continuous process — the job should never be considered done.

A website must be in the top half of the search engine results page (SERP) to generate traffic organically.

Dwell Time

Once a prospective customer or client visits an SEO-optimized website from the SERP or through a digital ad, the last thing a business wants to deal with is a high-bounce rate.

It’s critical to ensure a website is interactive, easy to navigate, fully responsive, and functional to avoid the target audience bouncing back to the SERP or clicking out.

POLA’s team of website designers and web developers convey brand identities through custom-designed and developed websites that help businesses reach audiences and convert.

Are visitors staying on your site?

Our Website Design and Web Development Services


Discovery and strategy involves understanding client business goals, target audience, and market landscape. It includes conducting research, competitor analysis, and defining custom-designed website strategic plans.


Architecture refers to the design and organization of custom-designed websites, including navigation, information hierarchy, and content categorization, ensuring a natural user experience.


The creation of interactive wireframes or prototypes visualizes the layout, functionality, and flow of custom-designed websites before actual development begins, allowing for feedback and iteration.


Art direction is developing the visual style and aesthetic of custom-designed websites, including color schemes, typography, imagery, and graphical elements, to align with clients’ brand identities.


Design is the detailed process of creating each page or screen of a custom-designed website, focusing on visual appeal, readability, and usability while maintaining consistency across different devices and screen sizes.


Development is building the back-end infrastructure, database, and server-side functionality of custom-designed websites using appropriate technologies and frameworks to ensure scalability, security, and performance.


Programming is writing clean, efficient, and maintainable code for implementing front-end features, interactive elements, and back-end functionalities — adhering to coding standards and best practices for custom-designed websites.


User experience (UX) ensures that every aspect of a custom-designed website is designed with the user’s needs, preferences, and behavior in mind to provide an enjoyable browsing experience.


User interface design is designing graphic interface elements, such as buttons, menus, forms, and other interactive components, to enhance usability and guide users through a custom-designed website’s content and features.


Social media integration is implementing features that enable integration between custom-designed websites and various social media platforms, such as sharing buttons, social logins, and social feed widgets, to enhance user engagement and brand visibility.


Optimizing the design and functionality of custom-designed websites ensures compatibility and usability across various devices and screen sizes, including smartphones, tablets, and desktop computers.


Incorporating animations and interactive transitions within custom-designed websites enhances the user experience, drawing attention to important content and engaging visual effects.


Creating custom illustrations and graphics enhances the visual appeal of custom-designed websites, conveying complex ideas or concepts and reinforcing brand identities.


Designing custom icons and symbols to represent different actions, categories, or features within custom-designed websites aids navigation and visual communication.


Implementing third-party integrations and application programming interfaces (APIs) within custom-designed websites enables additional functionalities like payment gateways, customer relationship management (CRM) systems, analytics tools, and marketing automation platforms.


Assisting in content creation for custom-designed websites ensures that text, images, videos, and other multimedia assets are well-organized, engaging, and optimized for search engines and user accessibility.


High-quality images complement a website’s design and content, capturing visitors’ attention and enhancing storytelling.


Implementing search engine optimization (SEO) techniques throughout the design and development process of custom-designed websites improves visibility, rankings, and organic traffic, including keyword optimization, meta tags, site speed optimization, and mobile-friendliness.


Website design revolves around the visual aesthetics and user experience of custom-designed websites. Website designers are responsible for creating layouts, selecting color schemes, choosing typography, and crafting a natural user interface. Using tools like Adobe Creative Suite, graphic design principles, and UX/UI design techniques enables website designers to create brand experiences. Website designers also work on wireframes, mock-ups, and storyboards to effectively conceptualize and communicate design elements.

While website designers primarily focus on visual design, many are proficient in HTML, CSS, and JavaScript, which helps website designers create interactive prototypes and collaborate with web developers effectively. Additionally, website designers often work with vector design tools like Adobe XD or templating services like WordPress, enabling them to create custom-designed websites without delving into code extensively.

“What separates design from art is that design is meant to be… functional.”

– Cameron Moll

What is Web Development?

At its core, web development involves coding custom-designed websites along with other technical aspects that come into play when building a website. Web development has two roles: front-end and back-end development.

Front-End Developer

Front-end developers focus on translating design mock-ups into interactive and responsive web interfaces using HTML, CSS, and JavaScript, leveraging frameworks like AngularJS or React and libraries like jQuery to enhance user interactions and experiences with custom-designed websites.

Back-End Developer

On the other hand, back-end developers handle the server-side logic and database management. They use programming languages like PHP, Python, or Java, along with frameworks like Ruby on Rails or .NET, to build APIs, manage data, and ensure secure communication between the front and back ends. Back-end developers are also responsible for implementing authentication mechanisms and optimizing server performance for custom-designed websites.

Full-Stack Developer

Full-stack developers possess a full understanding of front-end and back-end web development, allowing them to work on all aspects of a custom-designed website project. Additionally, full-stack developers can design user interfaces, develop server-side functionalities, and manage databases, making them versatile and valuable assets to web development teams.

The Unicorn: Website Designer and Web Developer

In the website design and web development universe, when a person possesses both skills, they are known as a unicorn. Unicorn designers and developers are rare and highly sought after in the industry for their ability to take projects independently, from conceptual mockups to full-stack development.

POLA’s team consists of several unicorns, a valuable skillset for small custom-designed website projects where one or two people handle website design and back- and front-end web development. However, POLA’s web team of designers and developers operates with more clearly defined roles for larger custom-designed website projects, leading to optimal solutions and smoother workflows.


Website design and web development have become indispensable for businesses to establish and highlight their online presence in competitive markets. Custom-designed websites contain vital information about a company, products or services, contacts, blogs, and more.

Professional website design and web development generate the power to create a distinct corporate identity for businesses and effectively deliver brand messages to target audiences. Custom-designed websites are tools for improving conversion rates, enabling companies to grow sales and revenue consistently. Moreover, user-friendly online website designs build customer trust in products or services, essential for building a stable, loyal customer base.

“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or products you offer. Collect Contact details for future ongoing relation.”

– Mohamed Saad

Responsive Web Design (RWD) for Custom-Designed Websites

Responsive web design (RWD), also known as responsive or responsive design, is an approach that ensures custom-designed website content adapts evenly across various devices, irrespective of their resolutions. RWD achieves this through viewport breakpoints, which dictate when custom-designed website content should scale to fit a particular view.

In RWD, custom-designed website layouts and elements are adjusted based on the available screen space for readability and usability. Together, the components of RWD ensure an optimal custom-designed website viewing experience on devices ranging from tablets and phones to desktops.

Best Practices for Responsive Web Design

Adopting a mobile-first approach is paramount. The approach prioritizes mobile devices during design to provide users with an optimal experience on smaller screens. By starting with mobile design, website designers can focus on delivering essential content and functionalities concisely, which designers can then expand upon for larger screens.

Fluid grids and images further enhance the responsiveness of custom-designed websites by allowing designs to adapt without sacrificing quality or readability. Scalable vector graphics (SVGs) are also invaluable in maintaining high-quality graphics that scale smoothly across devices, contributing to a visually appealing and consistent user experience.

Additionally, implementing multiple breakpoints, typically three or more, ensures website designs cater to various devices and screen sizes. Maintaining essential information while minimizing clutter helps prioritize and hide content based on users’ contexts, which is crucial for enhancing usability.

Embracing minimalism in website design and web development streamlines content and improves user focus, creating a distraction-free browsing experience. Lastly, incorporating established design patterns maximizes ease of use and creates familiarity across different devices.

Adaptive Web Design (AWD) for Custom-Designed Websites

Adaptive web design (AWD) shares similarities with responsive design in aiming to create custom-designed website experiences across diverse devices. However, the key distinction lies in how content tailoring occurs. In AWD, content and functionality may vary based on the device and the user’s context, including bandwidth or screen size.

AWD ensures users receive an optimized, custom-designed website experience tailored to their needs and circumstances. Tailored content delivery serves different versions of content based on device capabilities and user preferences, ultimately providing a personalized and user-centric browsing experience across various digital platforms. Optimizing performance, AWD also delivers specific content based on device characteristics, resulting in improved performance and faster load times.

“Good information architecture enables people to find and do what they came for. Great information architecture takes to find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.”

– Jeffrey Zeldman


At POLA Marketing, the website design and web development process follows a series of critical steps to achieve excellence in design and functionality. Our website design and web development team collaborates with clients throughout the website designing process, beginning with selecting a captivating theme.

Our team chooses colors and fonts carefully to resonate with clients’ brand identities and appeal to their target audiences. Next, depth is infused into website designs by applying gradients with a creative touch, adding visual interest.

Layouts are then crafted precisely, experimenting until the perfect balance is achieved. Videos are strategically integrated to introduce dynamic action, captivating visitors and engaging them from the moment they land on the site. Plenty of visuals are also incorporated to enhance the appeal and communication of custom-designed websites. Moreover, animation introduces motion, elevating user interaction and bringing vital elements to life.

The strategic approach to website design and web development at POLA Marketing ensures that each aspect, from the theme selection to the inclusion of visuals and motion, contributes to a visually engaging and user-friendly online experience that resonates with our clients’ objectives.

Types of Website Design for Custom-Designed Websites

POLA Marketing offers various website design and web development services to match the needs of different types of custom-designed websites. One of the options is a single-page design, which is ideal for small projects or simple content presentations. Single-page website designs are concise and deliver information on a single scrollable page, providing a streamlined user experience.

A custom-designed, dynamic page design is the perfect choice for clients with scaling websites and changing content needs. Dynamic page website designs allow for easy updates and expansion as the content grows, ensuring custom-designed websites remain flexible and adaptable to evolving requirements. Additionally, POLA Marketing offers RWD and AWD, providing visitors with a consistent user experience across various devices and screen sizes.

In addition to offering various website designs, POLA Marketing incorporates several key elements into modern website designs. These elements include a well-structured layout, which organizes content for easy navigation and readability with clear and aesthetically pleasing typography.

The Principles and Approach of POLA’s Website Design Solutions

POLA’s fundamental principles and approaches are crucial for effective website design and development. Our team embraces POLA principles to ensure custom-designed websites are visually appealing, functional, accessible, and optimized for performance across various devices.

Responsive Design and Visual Cues in Website Design

POLA emphasizes prioritizing content to grab users’ attention immediately upon website access. Our designers strategically place essential information, visuals, and call-to-action taglines to ensure users engage with the most critical content without scrolling too much on custom-designed websites.

By establishing a clear visual hierarchy that guides users through a custom-designed website’s content, our team’s designs direct the focus of users to the most essential elements first. Using size, color, contrast, and spacing, our website designers and web developers differentiate various elements and emphasize important information. Leveraging visual cues, such as arrows, icons, and imagery, assists users in navigating the custom-designed website and understanding its structure. Visual cues can also highlight actions and guide users towards specific content.

User Experience and Consistency in Website Design

In addition to visual aspects, POLA emphasizes creating user experience throughout custom-designed websites by considering user interactions, navigation paths, and design elements to ensure users can accomplish their goals effortlessly. Maintaining consistency in design elements, including colors, fonts, imagery, and layout, creates a cohesive visual identity for custom-designed websites. Emphasizing visual identity enhances brand recognition and reinforces users’ trust and familiarity with custom-designed websites.

Accessibility and Performance Optimization in Website Design

POLA advocates for designing websites with accessibility in mind to ensure inclusivity for all users, including those with disabilities, by adhering to web accessibility standards to provide alternative text for images and implementing features like keyboard navigation and screen reader compatibility.

Achieving optimal performance is a core principle of POLA, involving collaboration with developers to optimize technical aspects such as code efficiency and server infrastructure. Image optimization, balancing features and performance, and infrastructure considerations are essential to ensure fast loading times and responsive custom-designed website performance.

Content Strategy and Utilization of Tools in Website Design

POLA emphasizes developing and integrating relevant and visually engaging content, including text, images, and multimedia. Effective content visualization enhances user engagement and comprehension, creating a compelling user experience. Before commencing website design, POLA suggests ensuring all necessary tools and components are ready, including website builders, domain registrars, web hosting platforms, SSL certificates for security, and SEO tools for enhanced visibility. These steps ensure an uncomplicated and efficient custom-designed website development process.

“Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It’s about creating a user experience that is data-driven. We know what customers are searching for, and we know how to get them to a page. It’s a combination of science and art to successfully rank a website.”

– Leland Dieno, Socialize Your Small Business: Internet Marketing For Small Business

Testing, Launch, and Optimization of Custom-Designed Websites

Before launching custom-designed websites, POLA Marketing conducts rigorous testing to ensure optimal performance and user experience. Our team evaluates factors such as loading time, content readability, mobile responsiveness, and functionality of interactive elements. Additionally, we provide ongoing support and optimization services to enhance performance, keeping custom-designed websites aligned with evolving trends and business operations.

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    ❝Working with POLA has been phenomenal. Their focus and dedication to our websites have been exceptional. POLA exceeded our expectations and delivered over-the-top results for each and every request.❞

    —The J Collection