On-model photography is a creative strategy for capturing clothing designs with alluring photos for websites and social media platforms.

The primary goal of on-model photography is to depict clothing as a must-have addition to a customer’s closet. Customers have to envision themselves wearing clothing before they make a purchase — they have to be enticed and drawn in by images. Visuals of models wearing clothing and accessories help customers visualize wearing the items, which increases conversion rates for e-commerce fashion clothing brands.

A POLA Marketing Agency's on-model fashion photography shot at POLA Studio in Covington, Louisiana.


"The photographs truly elevated our online store's appearance. Every product now stands out, and our conversion rate has noticeably improved. Brilliant work!"
John H.
"The lighting, the angles, the set design - everything was spot on! Our apparel collection has never looked better online. Highly recommended for any e-commerce business."
Rachel D.
"Our products were photographed with such elegance. The pictures resonate well with our brand's story and aesthetics. Kudos to the team!"
Brad S.


Upgrade e-commerce fashion items with on-model photos and boost conversions.



Submit a request, and our team will respond within 24 hours. We will build a custom proposal based on the e-commerce fashion merchandise, budget, and timeline.



After approving our proposal, it’s time to ship the e-commerce fashion merchandise. Once the merchandise arrives at our studio, our team shoots images reflective of the client’s needs in 8k resolution with stills at 61 megapixels (mp).



Our streamlined, quick turnaround approach allows us to deliver creative, professional-grade on-model images that captivate customers within 10 days — quality guaranteed.

POLA has an on-model photography studio and tailors its e-commerce on-model photography services to help sellers reach goals with alluring visuals that attract target audiences and converts.

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Grab customers’ attention and increase sales with POLA’s on-model photography services and in-house studio.

E-commerce on-model photography involves a photographer taking photographs of a model wearing an e-commerce brand’s fashion clothing and accessories. Brands typically work with an agency to organize on-model photoshoots.

Through POLA’s team and in-house studio, we capture the essence of e-commerce fashion clothing brands through on-model photography services. Our streamlined process for on-model photoshoots enables our team to capture beautiful, high-quality, yet affordable images to increase brand awareness and sales.

We collaborate with e-commerce fashion brands to create a vision. Our in-house studio photoshoots are meticulously well-planned, thoughtfully curated, and incredibly fast-paced to achieve results that surpass client expectations. Our high-resolution visuals have the color, clarity, and quality necessary to refresh e-commerce stores and sell fashion merchandise more effectively.


POLA professionally styles all on-model photos we produce for clients based on brand aesthetics. We work with clients, creating and researching inspiration to develop on-model concepts based on the overall brand aesthetic. Our team can also take control of the art direction for clients feeling stuck creatively. We prioritize clean and vibrant on-model photography with a focus on cohesiveness to strengthen brand identities across all visual platforms.


Quality on-model images of e-commerce fashion clothing allow brands to maximize every opportunity. We provide high-converting and quality e-commerce on-model photography for various uses, including brand campaigns, editorials, lookbooks, social media, websites, and more.


POLA’s photographers have fresh and extensive experience with e-commerce on-model photography. Our photographers have finely honed their skills behind the lens to capture uncanny images that convey desired aesthetics for e-commerce fashion clothing brands to bring visions to life.


As a full-service e-commerce on-model photography agency, POLA offers clients endless resources, including our state-of-the-art studio equipped with a cyclorama (cyc) wall, Rotolight Titan X2 cinematic lighting, and Profoto D2 monolights.


POLA unlocks the secrets of e-commerce on-model photography to showcase fashion clothing in the best light possible. On-model photography is a well-used technique that is an essential brand element for every e-commerce fashion clothing brand to have in their arsenal to achieve success. However, there is a difference between understanding the basic concept of on-model photography and knowing how to execute thought-provoking visuals that captivate customers.

The benefits of on-model photography extend to various e-commerce fashion items, offering a powerful visual tool that can significantly impact customer engagement and sales for e-commerce fashion brands.

At POLA, the commitment to detail during the on-model photography process ensures that every shot perfectly captures fashion clothing and accessories. This attention to detail becomes especially crucial when dealing with diverse e-commerce fashion items, as it allows customers to appreciate the texture, patterns, and overall quality of the materials.

The experienced on-model photographers at POLA bring their expertise to each shot, leveraging their skills to highlight the unique attributes of different fashion items, ultimately transforming an e-commerce fashion clothing brand’s image.

The versatility of on-model photography is a visual magnet that attracts the customer’s focus and contributes to higher sales. The visual narrative created through on-model shots adds a layer of authenticity and relatability.

On-model photography goes beyond clothing for e-commerce fashion clothing brands. Most brands have merchandise aside from apparel, so it’s imperative for them to work with an agency that is proficient in all styles of on-model photography, including accessories and other wearable products.


Through our experience, on-model photography is highly beneficial for various types of e-commerce fashion clothing and accessories, as on-model visuals enhance the liveliness of fashion items with visual appeal and marketability.

Clothing, such as dresses, tops, and bottoms, benefit immensely from on-model photography as it allows potential customers to see how the garments fit and drape on real bodies. The technique is especially effective for showcasing different clothing items’ unique features and styles, emphasizing details like necklines, sleeve lengths, and overall silhouettes.

Footwear is another category that thrives with on-model photography. By capturing shoes on real models, customers gain a realistic perspective on how the footwear complements an outfit or fits a particular style. The method enables potential buyers to assess the design, practicality, and aesthetic appeal of the shoes in various contexts.

Accessories, including jewelry, bags, and scarves, also benefit from on-model photography. Seeing these items adorned by models provides a sense of scale, allowing customers to gauge the size and proportion of the accessories. The technique is crucial for intricate jewelry or statement bags, as the on-model approach helps to highlight the finer details and craftsmanship.

Moreover, on-model photography is particularly impactful for activewear and swimwear. When models wear items while engaging in relevant activities, customers can better visualize the items’ fit, functionality, and look. The on-model approach showcases the items’ style while communicating the practicality and suitability for specific purposes.


Choosing the right model is one of the most critical elements in on-model photography. The key to successful on-model photography is finding a model that showcases the merchandise, effectively providing real-life context while adding the correct emotion and personality to convey messaging properly.

Like any professional, every model has strengths and weaknesses. Our team of photographers excels at identifying strong suits to highlight and make e-commerce fashion items desirable. Some models find their calling in sports apparel, others in high-end luxury. When it comes to accessories and other wearable products, we evaluate in meticulous detail to determine the most suitable fit.

Regardless of what e-commerce fashion item a model features, we aim to make the model look as good as the fashion item itself. Many on-model fashion photographers use artificial poses that look awkward and unnatural, affecting customer engagement. While these awkward poses are trending at the moment, trends at the end of the day come and go. Our goal is to connect e-commerce fashion brands with customers to build trust and foster authentic customer loyalty.

To establish authentic customer loyalty with on-model photography, models must have confidence in their photographers. Creating a bond and a level of respect between photographers and models is crucial, as a lack of chemistry will show through the work. Our team prides itself on developing working relationships with models, offering assurance, comfortability, and natural creativity, which produce authentic and captivating results.

“One of the most powerful parts about movement is that it’s a constant surprise. You don’t know what the fabric is going to do, what the hair is going to do, you can control it to a certain degree and then there’s a surprise.”

– Richard Avedon


Leveraging models in e-commerce fashion photography offers a canvas of versatility, allowing fashion clothing and accessories to showcase their flexibility and adaptability in diverse settings. Models can be styled in many poses and with different backdrops to create a visual narrative highlighting the various uses and contexts in which e-commerce fashion items can seamlessly fit.

The versatility of on-model photography is a visual exploration of the different facets of e-commerce fashion items. Whether it’s clothing, accessories, or any other item, seeing a model in various poses demonstrates how the merchandise moves, drapes, or complements different body postures, providing practical information about the fit and adding a dynamic and engaging element to visual presentations.

Additionally, models can be placed in different environments, illustrating the merchandise’s adaptability to various settings and occasions. The variety of poses and settings adds an aesthetic dimension to on-model visuals, creating a cohesive story around e-commerce fashion brands and their merchandise. The method allows e-commerce fashion items to resonate with a target audience’s lifestyle and preferences.

From a marketing perspective, the versatility of on-model photography can be leveraged across different channels and campaigns in a casual, everyday context or a more sophisticated, glamorous setting. The adaptability of on-model photography enhances the market appeal of e-commerce fashion items, making the merchandise relevant to a broader audience with diverse tastes and preferences.


Using real people to showcase e-commerce fashion clothing and accessories elevates merchandise, transforming the shopping experience. With lifestyle context, customers connect with e-commerce fashion clothing and accessories more personally, offering them a tangible perspective of how the items might fit into their lives.

Through on-model photography, e-commerce fashion clothing and accessories can be depicted in real-life scenarios, allowing potential customers to envision themselves wearing the fashion items in various situations.

In addition to standard information about an e-commerce fashion item’s size, fit, and functionality, stunning on-model visuals tap into the aspirational aspect of consumer behavior, offering a glimpse into the lifestyle that comes with the merchandise.

Displaying items on real people also enhances transparency and authenticity, as customers receive a more accurate representation of how the fashion clothing and accessories look on different body types, skin tones, or in diverse settings, allowing for a more inclusive shopping experience.


On-model photography goes beyond showcasing e-commerce fashion items in isolation, introducing a human element that resonates with customers profoundly and emotionally. The warmth and relatability emanating from seeing real people wearing or using the fashion items create a connection between e-commerce fashion brands and customers.

Humans are social beings, and emotions often drive our ability to connect with e-commerce fashion items. On-model photography taps into this by presenting clothing and accessories in a context that reflects real-life scenarios. Incorporating human interaction with on-model photography demonstrates how fashion items look while communicating their purpose.

When customers see someone like them using e-commerce fashion items, it triggers a sense of identification. The relatability fosters a feeling that the brand understands them, their needs, and their lifestyle. It’s a powerful way to build trust and loyalty because customers are likelier to engage with a brand that feels familiar and in touch with their experiences.

Furthermore, the emotional appeal of on-model photography extends to the storytelling aspect. Each on-model image becomes a narrative, telling a story about the e-commerce fashion merchandise in the context of someone’s life. The narrative can evoke joy, confidence, or aspiration, influencing the customer’s perception of the fashion items and the brand.


On-model photography holds a distinct advantage over flat lay and ghost mannequin techniques, primarily due to its ability to establish a genuine human connection. Seeing real people wearing e-commerce fashion clothing and accessories creates a relatable and authentic connection for customers. The connection goes beyond a mere transaction, resonating emotionally and fostering a sense of trust in e-commerce fashion brands.

Moreover, on-model photography visually represents how clothing fits and looks on different body types. Unlike flat lay images that lack a sense of scale or fail to showcase the e-commerce fashion items in real-world contexts, on-model shots offer a practical understanding of size, fit, and functionality. The technique addresses a common concern for online shoppers, reducing the likelihood of returns and increasing overall customer satisfaction.

The versatility in on-model photography further sets it apart and allows e-commerce fashion brands to showcase the adaptability of their items to different lifestyles and occasions. The flexibility enhances the fashion merchandise’s market appeal and contributes to more engaging and diverse visual narratives.

Additionally, on-model photography enables effective storytelling. Each image becomes a part of a broader narrative, telling a story about the merchandise’s usage in real-life scenarios. The narrative creates a lasting impression, resonating with customers on a deeper level and contributing to solidifying brand identity.

While flat lay and ghost mannequin photography serve their purposes, on-model photography stands out for its ability to drive the emotional aspect of consumer behavior, address practical concerns, and tell a compelling story around the brand and its offerings, making it a powerful tool for creating an immersive and memorable shopping experience.


Flat lay and ghost mannequin photography can have a symbiosis relationship with on-model photography. By uniting the styles for certain applications, the techniques can cater to a diverse audience and show fashion items in dynamic contexts.

The on-model approach, with its emphasis on the human touch, allows customers to envision the actual usage of clothing and accessories, fostering an authentic connection that resonates on a personal level. The technique brings merchandise to life, humanizing e-commerce fashion brands and establishing deeper relationships with the audience.

On the other hand, flat lay photography can deliver different messages with simple layouts and props. However, the visuals must depict every aspect of fashion items through arrangements of colors, materials, and textures. The technique also allows multiple e-commerce fashion items to appear in one visual.

As for ghost mannequin photography, the technique focuses on detailing, stripping away distractions to draw attention directly to the merchandise. The method unravels even the subtlest features that might go unnoticed, providing a meticulous view of fashion items. Combining the approaches allows e-commerce fashion brands to gain diversity by providing multiple item views to ensure no key detail escapes the customer’s eye.

Supporting on-model visuals with flat lay and ghost mannequin visuals offers customers a variety of opportunities to learn and connect with fashion items. POLA can provide e-commerce fashion brands with all three techniques to strengthen their merchandise portfolios and connect with audiences from multiple visual perspectives.


With our e-commerce on-model photography services, e-commerce fashion brands can offer customers a full shopping experience through quality visuals that captivatingly depict fashion items, from texture to color, to increase sales.

While all fashion photography methods have a purpose and can excel, on-model photography is the preeminent technique for e-commerce fashion brands. Natural movement can only be achieved by the use of models. On-model visuals reveal the best angles and breathe life, creating the transparency that customers crave.

Through the transparency of on-model photography, customers receive a better understanding of the fashion merchandise and can better gauge what to expect when the item arrives. Viewing visuals of models wearing e-commerce fashion items is the next closest thing to seeing items in person.

The benefits of on-model photography lead to better customer relationships, as the technique increases trustworthiness and improves conversion rates. The human connect element delivered by the on-model visuals is the key for many customers when deciding whether or not to make a purchase.


On-model photography is the most effective way for e-commerce fashion brands to sell their clothing and accessories. However, the process can become a daunting task for most companies internally.

With POLA’s state-of-the-art studio, long list of contacts, creative team, and skillful photographers, we are able to provide e-commerce fashion brands the e-commerce on-model photography they need to reach customers and increase conversion rates.

We work with e-commerce fashion clothing brands to tailor budgets and schedules for on-model shoots and coordinate the collection and return of all fashion merchandise so that companies can focus on business without any added or unnecessary stress.

Our team creates flawless on-model photography, capturing e-commerce fashion items and models in the right light with our state-of-the-art studio, featuring a cyclorama (cyc) wall, Rotolight Titan X2 cinematic lighting, and Profoto D2 monolights.

Through our team’s intricate understanding of on-model photography, POLA’s on-model visuals consistently resonate with consumers, converting window shoppers into buyers.

We understand that time is of the essence for e-commerce fashion clothing brands and deliver on-model visuals promptly. POLA has the capacity and experience to help fulfill any e-commerce fashion brand’s on-model photography needs. Discover what a professional on-model photography agency looks like.

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We develop a customized approach that works specifically for each client.


We collaborate with clients throughout the entirety of the creative process.


We provide clients with exemplary work and a positive experience.

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    "Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: writing with light."

    —Mario Testino