Tabañero

Video Production
Social Media Management
Meta Ads
Google Ads
Social Content Creation
SEO Copywriting
Email Marketing
Landing Page Design

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Tabañero

CLIENT NEEDS

Video Production
Social Media Management
Meta Ads
Google Ads
Social Content Creation
SEO Copywriting
Email Marketing
Landing Page Design

The Tabañero team partnered with POLA Marketing to help set brand standards with new creative and elevate the brand through e-commerce product photography, video production, PPC advertising, and social media management. POLA’s creative approach, including the successful launch of Tabañero’s Orange BBQ Sauce, quickly generated excitement and demand, while recipe videos and a cohesive social media strategy further engaged the brand’s growing fan base.

Tabañero, founded by the late Carl DeSantis, the legendary entrepreneur behind the energy drink Celsius, is an innovative hot sauce brand dedicated to bringing bold, all-natural, and gluten-free flavors to the American market. Tabañero’s product lineup includes hot sauce, taco sauce, and barbecue sauce, all designed to elevate meals with a refreshing spicy twist.

Now, with placements in Walmart, Tabañero’s goal is to bring flavor to every table. To accomplish this goal, the Tabañero team contacted POLA Marketing for a marketing strategy that delivers as much flavor as their sauce. Our team immediately began hatching plans to bring the Tabañero brand and products to life with personality through e-commerce product photography, video production, PPC advertising, and social media management.

POLA Marketing’s first success with Tabañero was launching the company’s fall 2024 flavor, Orange BBQ Sauce. Our team’s creative mix of e-commerce product photography, video production, and social media campaigns resonated with flavor enthusiasts across the country — selling out of the limited run of Orange BBQ Sauce more quickly than expected.

To further engage Tabañero’s target audience, POLA created and produced recipe videos that bring Tabañero’s hot sauce to the forefront. These recipe videos offer creative culinary ideas using Tabañero’s sauces, driving social interaction and sparking a sense of excitement around the brand. Our team worked from concept to production, capturing mouthwatering content that not only showcases Tabañero but also inspires audiences to try new recipes.

In addition, POLA Marketing developed a cohesive social media management strategy, amplifying Tabañero’s reach across platforms like Instagram, Pinterest, TikTok, and YouTube. Through carefully curated content, including short-form videos, static images, and graphics, we elevated Tabañero’s online presence for deeper engagement with the brand’s growing fan base.