CLIENT

Specialty Food Association

PROJECT

The Specialty Food Association (SFA) partnered with POLA Marketing to visually elevate its Summer Fancy Food Show and spotlight the association’s renowned sofi™ Awards. POLA’s creative team provided product photography that celebrated the bold packaging and innovation behind each award-winning brand. Through detailed concepting and staging, the final imagery captured the spirit of the sofi™ Awards and supported the SFA’s mission to champion excellence in the specialty food industry.
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SERVICES

Award Photography
Product Photography
Video Production

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Specialty Food Association

CLIENT NEEDS

Award Photography
Product Photography
Video Production

The Specialty Food Association (SFA) partnered with POLA Marketing to visually elevate its Summer Fancy Food Show and spotlight the association’s renowned sofi™ Awards. POLA’s creative team provided product photography that celebrated the bold packaging and innovation behind each award-winning brand. Through detailed concepting and staging, the final imagery captured the spirit of the sofi™ Awards and supported the SFA’s mission to champion excellence in the specialty food industry.

The Specialty Food Association (SFA) has been a proponent of the specialty food industry for over 70 years, celebrating daring feats and prevailing excellence through the association’s sofi™ Awards. The SFA’s sofi™ Awards offer award-winning brands exposure to food buyers, retailers, and industry influencers. With a legacy of championing creativity and quality above all else, the SFA sets the standard for culinary achievements with events like the Summer Fancy Food Show.

POLA Marketing collaborated with the SFA to provide photography services for the 2024 Summer Fancy Food Show. The primary focus of the event partnership was capturing the essence of the sofi™ Award-wining brands and their products. The POLA team began the project by spending hours in our state-of-the-art studio concepting and staging.

Each photograph was carefully curated to bring out the distinctive characteristics of the award-winning brands and their products. The bold packaging and innovative food designs of the  sofi™ Award winners, served as inspiration in visually representing what made these brands and their products worthy of a sofi™ Award.

Our product photography of the sofi™ Award winners helped to elevate the Summer Fancy Food Show while also supporting the SFA’s ongoing mission to celebrate excellence in the specialty food industry. By creating eye-catching imagery, we contributed to the excitement surrounding the event and the winning products.

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