We decided to run a giveaway ad which sole purpose was to get people to opt-into an irresistible offer. During the opt-in process, POLA collected phone numbers and email addresses while opting people into SMS marketing.
Before the store had even opened, we had already obtained over 2,300 Facebook page likes, collected over 1,000 phone numbers that had opted into SMS marketing, and built an email list of over 1,500 people.
POLA Marketing used all of the data to stay in communication with people during the building process. When The Lost Cajun opened, we were able to send out mass SMS, Email, and Facebook messages to let people know The Lost Cajun was open for business.
New Customers: 621+
SMS Opt-In: 1,464
Emails Collected: 2,000+