Pola Marketing 12 Reasons why Social Media Marketing is not Working for You
- Stop posting fluff content! You heard it, the content you are posting is not staying true to your company values. Nowadays people want to invest their time and money into companies that stand for something. There are plenty of companies pretending to be something they are not, and your audience can see right through it. Posting content that is not even relevant to your audience is confusing and gives the buyer mixed signals. There are so many companies out there that copy Social Media Marketing strategies that they end up losing sight of their own company’s plan, which brings us to number two.2) Stop writing long paragraphs trying to hard-sell your company or service when you make a post. The world is moving so fast, and the same holds true for social media. Nobody wants to stop what they are doing to read a big paragraph to find out that you are offering a deal. Just skip the chapter book and get straight to the point. Social Media Marketing is about making a lasting impression in less than .5 seconds. There is something to be said about a product that can grab your attention that fast.3) Stop worrying about your photos and the quality of the image. POLA Marketing polled 200 people showing them two images. The photos were taken at the same time of the same object; the only difference between the two is that one was touched up in photoshop. The picture that people said they could relate to the most was the image that was not photoshopped. POLA Marketing found that people connect more with photos on social media that are not photoshopped because they are more relatable to the viewer. Here are three tips to make more compelling images: 1. Turn your camera horizontally. Facebook will reward you with a higher quality image ratio leaving more room for focus and color in your photo. 2. Take more videos of what it is you are trying to say. POLA Marketing has found that videos convert up to 60% better than images.
Social Media Marketing
4) Some companies spend so much time looking for the right photo to post on Social Media that they end up not posting at all. If there is something that can hurt you on social media, it’s not staying visible to your audience. Post that picture or that video. Social Media Marketing moves fast, by the time you post on Facebook or Instagram 5 minutes later 100’s of people and companies will have posted as well. Don’t delay.
5) Stop playing the slot machines. POLA Marketing cannot stand to see randomly boosted posts. Let’s clarify, boosting posts is not bad. But boosting posts with no targeted audience or location is tragic, and a big waste of money. The next time you are on social media and see an ad on your feed be sure to click on the ad to see where the company who sponsored the post is located. More often than not the company is not based in your area or even will be located on the other side of the country. If you are doing this and don’t know how to target audiences, send POLA Marketing an email at support@Polamarketing.com. We will send you a guide on boosting posts completely free. POLA Marketing wants to see companies improve their social media marketing strategy.
6) Proofread each sentence your right, then reread it. What is your Social media marketing strategy? What is your overall game plan? POLA marketing has dealt with 100’s of companies that when asked the question “What is your marketing strategy” they have replied, “We don’t have one.” How can you expect to monetize something you have not thought all the way through. Our best advice is to set a daily goal explaining in detail how you are going to crush that day. Work out a monthly social media goal, how much growth would you like to see overall? How much paid and organic traffic would you want to see on your social media page or website. Then work up a quarterly goal. Where do you see your company three months from now? Then work up a yearly goal. This may sound crazy, but POLA Marketing has goals set 5 years from now. Think big, then think bigger. That’s what social media marketing is all about.
7) Retargeting might be the most critical aspect of social media marketing. Most of the time when POLA Marketing visits a website to see if a company has Facebook Pixel installed, the test comes back negative. If you’re wondering what the Facebook pixel is, let’s break it down. A pixel is a tool that allows you to retarget people who have come to your website and maybe didn’t purchase anything. Or perhaps they liked a post you made but then forgot the name of your company. This tool will save you a lot of money, time, and effort. You will be able to track who is interested in your product or service and target ads on their feeds daily until they are a customer. When is the last time you saw a product for the first time and bought right then and there, rarely? What makes you think your company has this power? Here is just a short list of ways to retarget people.
a. Email Marketing
b. Video Ads
c. Messenger Ads
d. Google Ads
e. Post Re-Targeting
f. Live Streaming
g. Story Post
8) Some companies will post on social media, but then don’t even include a link to their website. Make the process as easy as possible for your customers to find your product so they can make the purchase. Nobody wants to go from site to site trying to figure out how they get ahold of your product. Instead, they will leave and find a company that is similar. Most companies will not optimize their Facebook page to meet the needs of their company. For example, Facebook provides a way for restaurants to have their entire menu available on Facebook, but yet 63% of the pages are not optimized. POLA Marketing can take this task off your hands for you.
9) Go to Facebook and scroll through your news feed. Look at the number of companies not commenting back to users who are taking the time to leave a comment or like. Crazy how companies want more engagement on Facebook; however when told to take 30 minutes out of their day to write people back they say they don’t have enough time. If you or your company are not willing to comment back, there is only one thing that can happen. You will lose to another company that is willing to make an effort.
10) Try and provide value to your potential customer. When you take time to educate your customer, you become the expert in whatever it is your company does. When you provide value day after day, something remarkable happens, your company becomes the place that everybody goes to when they are ready to purchase.
11) The internet is full of resources, be sure to use them to your advantage. POLA Marketing recommends that you take at least 30 minutes out of the day to read articles related to your company. Stay in touch on what is trending. If you find something exciting while browsing share it to your page; this is a great way to provide value to your followers. If you want to go above and beyond try running that post as an Ad without trying to sell anything, your customers will appreciate the fact that you care about providing value. If social media is not your thing, you can build a nice size email list and send the article via email. Going above and beyond is the name of the game.
12. Don’t take yourself too seriously. When new updates or tools come out be the first to try them out. If it fails, it’s a fail, but if it’s a win you are one of the first to take advantage of a new trend. POLA Marketing has found that people spend so much time trying to look like a company they follower or admire that they lose sight of what matters. Catching trends can be the difference of being on the first page on Google or being on the twentieth page. Would you like to know how to find the patterns early in the game? Your company has nothing to lose and everything to gain.