SEO CONTENT WRITING

DRIVE WEBSITE TRAFFIC ORGANICALLY

Search engine optimization (SEO) content writing is the art of using SEO keywords to write website copy that generates organic traffic via a search engine results page (SERP).

Search engines are most audiences' top method to find products or services. Every word mentioned on a website matters, as they are all searchable on search engines like Google and Bing. Incorporating SEO keywords into every copy section on a website is vital and is otherwise a missed opportunity.

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WORK WITH AN SEO CONTENT WRITING AGENCY WITH PROVEN SUCCESS

Drive traffic, increase dwell time, and generate sales with SEO content writing methods.

POLA offers SEO content writing services, including web copy, long and short-form blog posts, and service landing pages. Our formula for utilizing keywords ensures every company placement on the top half of multiple SERPs.

POLA’s SEO content writing team has years of experience in the field, and consistently yields desired results. Our writing team doesn’t stop at keyword research. The team ensures every copy element exemplifies expertise, authoritativeness, and trustworthiness (EAT). In doing so, our content writing enables clients to appear on as many SERPs as possible.

THE POLA SEO CONTENT WRITING PROCESS

KEYWORDS

Keywords are the most critical elements of SEO content writing. Thought, research, analytics, and articulation must go into word choice selection. Using longtail keywords in header tags helps to ensure appearing on audiences’ SERPs.

FROM EAT TO EEAT

Google recently updated its search rater guidelines to include experience in addition to expertise, authoritativeness, and trustworthiness. The latest version, EEAT, now carries even more weight as the premier standard for SEO content writing.

SERP

Appearing on SERPs is the ultimate goal of SEO content writing. Writers must properly utilize keyword placement and have a high EEAT to appear on the top half of audiences’ SERPs. Once audiences discover a landing page, they will only remain if it exudes clarity and engagement.

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SEO Content Writing Services by POLA Marketing

POLA tailors SEO content writing to help businesses reach goals by increasing website traffic and dwell time to attract new customers.

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HOW DO WE REACH TARGET AUDIENCES THROUGH SEO CONTENT WRITING

Clients must be able to generate traffic organically from search engines to break reliance on paid search advertising. SEO content writing is the only way to achieve this desired goal. However, many clients mistakenly believe writing blog articles themselves will suffice.

Many technical factors go into successful SEO content writing beyond keyword research and a high EEAT. Website copy and blog articles must exude clarity and engagement to illuminate target audiences. If website content fails to capture audiences' attention, a high bounce rate will ensue, negatively impacting SERP rankings.

By effectively utilizing SEO keywords in header tags, practicing EEAT, and writing with clarity and proper grammar, clients can experience the wonders of pure organic traffic from potential customers.

However, SEO content writing takes more than talent and knowledge. It takes time and dedication. It is not a casual commitment. A 700-word article published every three months will not do the trick.

POLA’s SEO content writing delivers clients the copy they desire to dominate SERPs, reel in audiences, and, most importantly, keep their attention to generate conversions.

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We develop a customized approach that works specifically for each client.

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We collaborate with clients throughout the entirety of the creative process.

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We provide clients with exemplary work and a positive experience.

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    “No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”

    —Kristopher Jones

    Founder of LSEO