CLIENT

Welch's Fruit Snacks

PROJECT

Welch’s Fruit Snacks partnered with POLA Marketing to support the continued launch and growth of Welch’s® Fusions, the brand’s biggest innovation to date and a key Gen Z recruitment driver. Built around unexpected flavor combinations, Fusions delivers a layered snacking experience with one fruit flavor on the outside and a juicy, contrasting fruit flavor on the inside.
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SERVICES

Video Production
Recipe Videos
E-commerce Product Photography
Studio

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Welch’s Fruit Snacks

CLIENT NEEDS

Video Production
Recipe Videos
E-commerce Product Photography
Studio

Welch’s Fruit Snacks partnered with POLA Marketing to support the continued launch and growth of Welch’s® Fusions, the brand’s biggest innovation to date and a key Gen Z recruitment driver. Built around unexpected flavor combinations, Fusions delivers a layered snacking experience with one fruit flavor on the outside and a juicy, contrasting fruit flavor on the inside.

Designed for a generation that rejects rigid labels and one note experiences, Fusions reflects Gen Z’s appetite for bold expression, complexity, and discovery. As flavor experimentation and “flavormaxxing” continue to trend, the product stands out by offering exotic pairings not typically found in the snack aisle, bringing surprise and excitement to every bite.

To bring this world to life, POLA Marketing developed a suite of high impact still and motion assets crafted primarily for digital and social placements. The creative approach drew inspiration from Gen Z’s deep connection to music, mood, and cross genre blending, translating those cultural cues into a visual language rooted in energy, rhythm, and movement.

Product photography was captured at 61 megapixels, delivering exceptional clarity and flexibility across digital and print applications. Visuals were styled to heighten the yum factor, emphasize the dual flavor experience, and showcase the bold packaging in a way that immediately grabs attention.

For video, POLA utilized Aperture lighting to provide the high output required for high speed, slow motion capture, paired with a motion control robot to ensure seamless, repeatable movement through each shot. The resulting visuals guide viewers through a dynamic tunnel into the world of Fusions, where color, motion, and flavor collide and every combination tastes better.

The final asset suite balances technical precision with cultural relevance, giving Welch’s® Fusions, scalable launch content that feels fresh, expressive, and unmistakably Gen Z while staying true to the brand’s legacy of fruit forward innovation.

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