United Way of Southeast Louisiana

Website Redesign
User Experience Strategy
Content Structuring
Mobile Optimization
Website Accessibility
Conversion Optimization

United Way of Southeast Louisiana needed a website that matched the scope and impact of its mission — one that could effectively support its work in improving health, education, and financial stability across a seven-parish region. To achieve this, the organization partnered with POLA Marketing to redesign its website into a modern, user-friendly platform that could better serve donors, volunteers, and community members.
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United Way of Southeast Louisiana

CLIENT NEEDS

Website Redesign
User Experience Strategy
Content Structuring
Mobile Optimization
Website Accessibility
Conversion Optimization

United Way of Southeast Louisiana needed a website that matched the scope and impact of its mission — one that could effectively support its work in improving health, education, and financial stability across a seven-parish region. To achieve this, the organization partnered with POLA Marketing to redesign its website into a modern, user-friendly platform that could better serve donors, volunteers, and community members.

United Way of Southeast Louisiana is a prominent nonprofit organization committed to eradicating poverty and expanding opportunities for all individuals in the community. With a focus on improving health, education, and financial stability, United Way supports local families through a variety of impactful programs, advocacy initiatives, and strategic investments across a seven-parish region, including Jefferson, Orleans, Plaquemines, St. Bernard, St. Tammany, Tangipahoa, and Washington Parishes.

Seeking to enhance the organization’s online presence with a website that better reflects its mission and goals, United Way of Southeast Louisiana chose to partner with POLA Marketing for a fully comprehensive website redesign.

The objective was clear. Create a more intuitive, user-friendly online experience that allows donors, volunteers, and program recipients to easily engage with United Way of Southeast Louisiana’s initiatives and navigate key resources online. To achieve this objective, POLA’s team conducted an extensive user experience (UX) audit, analyzing how different user groups interacted and identifying opportunities to optimize the user experience.

Our design and strategy teams worked closely with United Way of Southeast Louisiana to restructure the website’s architecture and enhance navigation. Additionally, POLA’s creative team focused on designing a modern website that reflects the core values of United Way while keeping the user experience at the forefront.

The new website design integrates refinements with United Way’s national branding while highlighting the impact on the local community in Southeast Louisiana. Each page of the organization’s new website design has been carefully developed to engage visitors with clear calls to action, from donating to volunteering to learning more about specific programs.

Mobile optimization was a key element of United Way of Southeast Louisiana’s website redesign, ensuring the organization’s website is fully responsive and accessible across devices. By optimizing for mobile-first users, the site provides a flawless experience for all website visitors, whether on a desktop, tablet, or smartphone.

With its new, updated website design and user experience, United Way of Southeast Louisiana has strengthened its ability to build long-term relationships and drive continued success in creating lasting change across the region.

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