POLA Marketing Agency's mockup featuring RFRI's logo redesign.

The Recreational Fisheries Research Institute

Brand Book
Branding
Print Collateral
Website Design

The Recreational Fisheries Research Institute (RFRI) needed a stronger visual identity and digital presence to support its mission of sustainable fishing and collaborative conservation in Louisiana. To bring this vision to life, the institute partnered with POLA Marketing for a full rebrand and website redesign that would elevate awareness and engagement among anglers, scientists, and the broader community.
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POLA Marketing Agency's business card mockup featuring RFRI's logo redesign.
POLA Marketing Agency's banner mockup featuring RFRI's logo redesign.
POLA Marketing Agency's print collateral mockup featuring RFRI's logo redesign.
POLA Marketing Agency's print collateral mockup featuring RFRI's logo redesign.
POLA Marketing Agency's print collateral mockup for RFRI.

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The Recreational Fisheries Research Institute

CLIENT NEEDS

Brand Book
Branding
Print Collateral
Website Design

The Recreational Fisheries Research Institute (RFRI) needed a stronger visual identity and digital presence to support its mission of sustainable fishing and collaborative conservation in Louisiana. To bring this vision to life, the institute partnered with POLA Marketing for a full rebrand and website redesign that would elevate awareness and engagement among anglers, scientists, and the broader community.

The Recreational Fisheries Research Institute (RFRI) is dedicated to developing fishery data collection, fish habitat restoration, and catch-and-release practices in Louisiana. The institute also fosters partnerships between recreational anglers and scientists to conserve resources while maintaining the spirit of fishing.

To help raise awareness with its endeavor, RFRI sought to enhance its visual identity and online presence and connected with POLA Marketing to achieve this goal. The POLA team was excited about the opportunities to help with the institute’s noble cause.

POLA’s rebrand of RFRI included creating a brand book to refresh and add consistency to the institute’s visual identity. Once established, our graphic design team began creating print collateral featuring accordion-style mailer cards, business cards, envelopes, and waterproof cards with bags.

Our web development team also redesigned RFRI’s website with a user-friendly platform that effectively communicates its mission and achievements. The institute’s website now captures the essence of RFRI’s commitment to recreational angling and citizen-scientist collaboration, thus ensuring the website becomes a compelling hub for information and engagement.

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