H2O Salon & Spa - POLA Marketing

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H2O Salon & Spa

CLIENT NEEDS

Brand Book
Website Design
Podcast Production
Video Content
Social Media

POLA Marketing partnered with H2O Salon and Spa to strengthen its digital presence through brand development, content creation, and podcast production. The collaboration began with a new brand book featuring a refined green color palette and alternative logo variations that reflect the salon’s mission of empowering clients from the outside in. POLA then created a streamlined, visually engaging website that guides prospective clients from search engines directly into salon services, with features that highlight each location’s stylists and offerings. To enhance H2O’s social media presence, POLA curated a branded grid system, produced custom graphics, and conducted on-site photoshoots. The partnership also introduced H2O’s podcast, Beyond Beauty, produced entirely by POLA, from set design to multi-platform distribution, extending the salon’s voice into a new, influential medium.

H2O Salon and Spa is a luxury salon with 30 years of experience providing hair artistry, makeup application, and spa experiences to a diverse clientele. The salon’s team is on a mission to elevate clients from the outside in, enabling them to make lasting impacts in the community.

The H2O Salon and Spa team came to POLA looking for new ways to elevate their online presence through branding, social media content, and podcast production. Our team began by establishing a brand book for H2O Salon and Spa, including a new green color palette and alternative logo variations.

POLA’s creative team then built a website to showcase H2O’s new visual elements. The website easily guides clients from Google into the salon. Our team added features highlighting the services and stylists available at each location. To give H2O Salon and Spa’s Instagram and Facebook accounts a refresh, the POLA team curated a grid system, designed custom-branded graphics, and conducted numerous on-site photoshoots.

POLA produced and launched H2O Salon and Spa’s first podcast, Beyond Beauty. Our professional filming studio, combined with our talented creative team, allowed the H2O Salon and Spa team to step into a new marketing medium with confidence. From set design to launching on Spotify, Apple Podcasts, and Youtube, our team artfully curated each episode to reflect H2O Salon and Spa’s brand image.

Through the POLA team’s inventiveness, we have elevated H2O Salon and Spa’s online presence, increasing brand recognition. While we have brought many of H2O Salon and Spa’s visions to life already, we are eager to see what we can accomplish as our relationship evolves.