Gemma Salumi

Social Media Management
Digital Advertising
Product Photography
Video Production

Gemma Salumi, a premium Italian-inspired cured meats brand, partnered with POLA Marketing to bring its artisan craft to life through photography and studio production. From the first bite to the last detail, POLA worked to capture what makes Gemma Salumi unique: its dedication to small-batch production, quality ingredients, and authentic Italian traditions. The thoughtfully captured visuals were then used to increase organic social media presence and upgrade meta advertising campaigns.
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Gemma Salumi

CLIENT NEEDS

Social Media Management
Digital Advertising
Product Photography
Video Production

Gemma Salumi, a premium Italian-inspired cured meats brand, partnered with POLA Marketing to bring its artisan craft to life through photography and studio production. From the first bite to the last detail, POLA worked to capture what makes Gemma Salumi unique: its dedication to small-batch production, quality ingredients, and authentic Italian traditions. The thoughtfully captured visuals and short videos were then used to increase organic social media presence and upgrade meta advertising campaigns.

The team at POLA focused on storytelling that felt real. By highlighting the care and precision behind each product, every campaign, post, and piece of content gave consumers a window into the passion driving Gemma Salumi. This wasn’t just about showing pretty images of meat on a board. It was about giving consumers a sense of the people and the craft behind the brand.

Social media became a space to connect with fans, old and new. POLA created campaigns that showed Gemma Salumi in action. Sliced for sandwiches, arranged on charcuterie boards, featured in recipes, and enjoyed in everyday moments of entertaining. Each post was designed to feel authentic, encourage engagement, and show the brand’s personality without ever feeling staged or forced.

Meta advertising was approached with the same thoughtful care. POLA built campaigns aimed at food lovers, chefs, and retailers. Combining attention-grabbing visuals with messaging that spoke directly to the audience, POLA told the story of tradition, flavor, and the quality that defines Gemma Salumi.

Through this partnership, Gemma Salumi now has a rich collection of assets, photos, social campaigns, and ads that not only highlight the products but tell the story of the brand. POLA’s approach blends artistry with strategy, allowing Gemma Salumi to engage audiences, expand recognition, and show the full value of a carefully executed CPG marketing program.

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