Clark’s Nutrition and Natural Food Market is one of the country’s leading health food and supplements retailers. Based in Southern California, Clark’s four locations have been helping people improve their lifestyle and health for over 50 years.
While Clark’s Nutrition has built a solid customer base over the years, there were still people from the area who remained out of the loop. Clark’s was content with the business they had walking through the door daily but felt that the store’s online strategies could be improved and optimized.
With POLA’s track record of working with some of the nation’s largest retailers, Clark’s Nutrition knew we were the right agency for the task. Our team was able to help create an online audience filled with potential customers excited to learn about new products and take advantage of special discounts and limited-time offers.
Our team leveraged Clark’s Nutrition’s following on Facebook and Instagram and issued digital coupons for high conversion rates. We put together a three-month campaign that helped Clark’s Nutrition issue digital coupons to their social media following.
Clark’s Nutrition also utilized SMS/Email Marketing to help drive traffic and conversions to the deals and promotions. At the same time, we used chatbots to collect data and profile specific customers based on interest.
Understanding customers and segmenting them based on their interests allows for multiple campaign strategies without the customers experiencing what experts call Ad fatigue.
“As a natural foods retail chain, we were always looking for ways to increase our impact with customers, attract new business, and engage with our core customers,” said Mike Barnett, marketing director of Clark’s Nutrition and Natural Foods Market. “Until we started working with POLA this process was always hit and miss.”
The POLA team’s data-first approach and social media campaigns successfully activated a robust online presence that increased the average basket ring of Clark’s customer base.
“For the last two years, POLA has transformed our marketing at Clark’s Nutrition,” Barnett said. “Austin and his team have developed a strategy that engages our audience in new ways, provides creative solutions to campaigns, and, best of all, gives us a clear understanding of who we are reaching and how we can leverage those relationships for better retention and higher sales. I would give POLA 6 out of 5 stars.”
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