Children’s Aquarium Dallas

Video
Photography
Website
SEO
Ads
Newsletter
Email
Social
Banners
Billboards
Children’s Aquarium Dallas (CAD) is a well-established brand and a top spot for families to explore and learn about aquatic life. While maintaining their recognizable logo, CAD partnered with POLA Marketing to re-energize their branding and share their story with the community. Their goal was to show the joy and wonder of discovering marine animals and learning through hands-on exhibits.
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Children’s Aquarium Dallas

CLIENT NEEDS

Video
Photography
Website
SEO
Ads
Newsletter
Email
Social
Banners
Billboards

Children’s Aquarium Dallas (CAD) is a well-established brand and a top spot for families to explore and learn about aquatic life. While maintaining their recognizable logo, CAD partnered with POLA Marketing to re-energize their branding and share their story with the community. Their goal was to show the joy and wonder of discovering marine animals and learning through hands-on exhibits.

POLA’s work included video production, photography, website design, SEO, digital advertising, email campaigns, newsletters, social media management, banners, and billboards. Every project was created to help families connect with the aquarium and to support attendance and growth.

Video was a central part of the plan. POLA captured clips of exhibits, animal encounters, behind-the-scenes moments, and educational shorts. The videos let viewers see how the aquarium looks and feels while highlighting daily activities.

Photography showed the exhibits, animals, and families exploring the space. POLA focused on clear images that could be used on the website, social media, email, and advertising. Each photo told a small story about the animals or the learning experiences.

The website was redesigned to be easier to use and to show what the aquarium offers. Video and photos were added throughout the site. Visitors can quickly find ticket information, learn about memberships, view articles, and discover special events.

Digital advertising on platforms like Meta and Google helps to reach local families. Social media posts show daily activities, events, and programs. Email campaigns and newsletters keep subscribers updated on tickets, events, and promotions. Each message strengthens the connection between the aquarium and families.

POLA also designed large-scale branded materials to show the aquarium in the community, including entrance banners, gate visuals, billboard layouts, and on-site promotional signage like “Touch a Tank” banners.

Through this work, Children’s Aquarium Dallas now has a large collection of photos, videos, campaigns, and branded materials. Every asset reflects the care and attention the aquarium puts into its programs. POLA’s approach mixes creative ideas with practical planning, helping the aquarium connect with families and show what makes it special.

Each campaign and asset communicates the values of learning, exploration, and family fun. The partnership supports continued growth and positions the aquarium as a must-visit destination for families in the Dallas area, while refreshing its branding to feel modern and engaging.

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