Aquatic Arts

Aquatic Arts

Aquatic Arts is a company born from a childhood passion. In the beginning, Aquatic Arts was a side business selling Red Cherry Neocaridina Shrimp on eBay. The burgeoning company bred the shrimp in a 55-gallon tank in a 300-square-foot apartment. A short time later, the company also began selling Neon Yellow Neocaridina Shrimp.

Two years later, the company that began in a small apartment with two tanks grew into a company with seven workers and a hundred tanks housing thousands of aquatic life and plants.

Today, Aquatic Arts is one of the largest retail aquatics companies in the world, with dozens of employees selling various exotic freshwater fish, invertebrates, amphibians, plants, supplies and food. The company serves thousands of customers a week, most of whom are repeat customers, and ships millions of aquatic critters and plants yearly to customers nationwide.

Aquatic Arts now resides at a four-acre warehouse complex in Indiana, housing thousands of holding tanks. The company also has a massive retail aquarium store in development.

With all of the success, Aquatic Arts began developing its brand and enlisted the help of POLA Marketing. We have and continue to assist Aquatic Arts with print advertisements Google and Meta ads, social content posts, and newsletters to name a few.

Our brand managers, graphic designers, and copywriters collaborate to ensure we capture Aquatic Arts’ hobbyist-centric brand and message through our data-driven analytics, talented design work, and targeted and informed copywriting.

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"Marketing strategies change daily when your business requires you to make all of your sales online. Customer acquisition cost, and understanding how each platform works, and understanding how much ad spend is required for each platform takes a great deal of knowledge and resources. POLA Marketing has a dedicated team that works with aquatic arts on developing successful sales campaigns, which have decreased our spending immensely. Along with running point on our rebrand and all that it entails, we have been able to grow our online presence in ways that we would have never been achieved doing it in-house. POLA Marketing has a really solid pulse on what works."
- David Rubin,
GM Aquatic Arts
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Aquatic Arts is a company born from a childhood passion. In the beginning, Aquatic Arts was a side business selling Red Cherry Neocaridina Shrimp on eBay. The burgeoning company bred the shrimp in a 55-gallon tank in a 300-square-foot apartment. A short time later, the company also began selling Neon Yellow Neocaridina Shrimp.

Two years later, the company that began in a small apartment with two tanks grew into a company with seven workers and a hundred tanks housing thousands of aquatic life and plants.

Today, Aquatic Arts is one of the largest retail aquatics companies in the world, with dozens of employees selling various exotic freshwater fish, invertebrates, amphibians, plants, supplies and food. The company serves thousands of customers a week, most of whom are repeat customers, and ships millions of aquatic critters and plants yearly to customers nationwide.

Aquatic Arts now resides at a four-acre warehouse complex in Indiana, housing thousands of holding tanks. The company also has a massive retail aquarium store in development.

With all of the success, Aquatic Arts began developing its brand and enlisted the help of POLA Marketing. We have and continue to assist Aquatic Arts with print advertisements Google and Meta ads, social content posts, and newsletters to name a few.

Our brand managers, graphic designers, and copywriters collaborate to ensure we capture Aquatic Arts’ hobbyist-centric brand and message through our data-driven analytics, talented design work, and targeted and informed copywriting.