PRINT COLLATERAL
INCREASE BRAND AWARENESS AND CONVERT LEADS
Print collateral marketing strategies are a creative way for businesses to communicate their message to audiences while expanding brand recognition.
In the digital world, tangible marketing strategies still have a place, as printed materials undeniably connect customers to a brand through the palpable sense of touch. Utilizing print collateral effectively can help businesses convert leads into actual sales while establishing brand awareness.
WORK WITH A PRINT COLLATERAL AGENCY THAT DELIVERS RESULTS
We create print collateral marketing strategies that get businesses noticed.
Print collateral strategies are essential because the materials can instantly communicate a business’s story, product, or service to a potential client or customer. In addition to sharing a brand message in an easy-to-digest format, print collateral helps to make a real, lasting first impression on audiences.
POLA can help businesses professionally communicate what they offer and cement a great impression to build brand awareness and convert leads into sales. Our team assists businesses in delivering focused-on-brand messaging through print collateral materials, including business cards, stationery, notebooks, notepads, envelopes, folders, leaflets and flyers, brochures, posters, window clings and decals, banners, billboards, calendars, booklets and catalogs, postcards, newsletters, special promotions, apparel, pens, stickers, coasters, cups, and more.
THE POLA PRINT COLLATERAL PROCESS
IDENTITY PRINT MATERIALS
Identity print materials include business cards, stationery, and envelopes and are a necessary expense for businesses. Every day is an opportunity to network. By employees utilizing identity print materials, businesses can increase sales.
MARKETING MATERIALS AND DIRECT MAIL
Marketing materials include flyers, brochures, posters, window clings, banners, and billboards. Direct mail includes catalogs, postcards, newsletters, and special promotions. When done correctly, marketing materials and direct mail increase brand awareness, generate leads, and drive sales.
PROMOTIONAL PRODUCTS
Promotional products include apparel, pens, stickers, coasters, and cups and are great for giving away to increase brand recognition. Moreover, when potential customers or clients use a promotional product, they are reminded of the business and its brand message.
POLA tailors print collateral strategies to help businesses reach goals by gaining brand awareness, generating leads, and increasing sales.
Got a project in mind?
HOW WE HELP CLIENTS MAKE AN IMPRESSION WITH PRINT COLLATERAL
While digital marketing should be every business’s focus, investing in a print collateral marketing strategy is imperative. The tangible old-school way of incorporating print materials is a proven approach that establishes a dynamic connection between businesses and audiences.
A print collateral marketing strategy helps both small businesses and large corporations alike. POLA maps out every client’s size, market, and audience and composes a targeted strategy involving identity print materials, marketing materials, direct mail, and promotional products.
Our graphic design team can also refresh existing logos or create new palpable logos and other designs that stand out on all forms of print collateral. In addition to logos, our designers create brand books that include colors, fonts, and spacings.
Once a print collateral marketing strategy has been settled upon, it’s essential to remain consistent with branding. Adherence to a brand book when enacting print collateral strategies will help reinforce brand recognition, grow a business’ audience, and convert leads into sales.
Ready to
get started?
1
Tell us your idea and we’ll develop a custom approach that works for you.
2
We collaborate with clients throughout the entirety of the creative process.
3
Delight your customers with an exceptional product and experience.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
—Joe Chernov
