Creative
How to Use Font Psychology to Influence Perception and Emotion in Marketing
Every element of graphic design is purposeful, especially fonts and typefaces. With font psychology, marketers and graphic designers can attach precise feelings to their brands without
Guerilla Marketing 101: Everything to Know About the Most Creative and Affordable Marketing Strategy
Marketers have been ditching the monopoly of traditional marketing for decades. The rigid, saturated, and high-cost environment has forced brands to use guerrilla marketing strategies
Four Companies that Succeeded by Reinventing Their Branding and Leveraging New Opportunities
The simple Google search, “Do social media followers matter?” results in marketing experts claiming whether they do or
Why Everyone Wants to be Famous on Social Media: The Psychology of Followers and How They Impact Marketing
The simple Google search, “Do social media followers matter?” results in marketing experts claiming whether they do or
What Visual Identity is and Why it’s Important for Building a Strong Strategic Brand
People have expressed themselves with visual identity throughout the history of humankind, from America’s petroglyphs and Egypt’s hieroglyphs to Scotland’s Pictish Stones and Ireland’s Celtic
How Brands Became Worthy of Wearing, Thanks to the T-shirt
At the intersection of marketing and fashion lies the graphic T-shirt — an avenue for people to become walking billboards for their favorite popular brands. From celebrity influence to direct-to-consumer (DTC) marketing strategy, the graphic tee offers much for companies with established
How Liquid Death Mountain Water Killed Traditional Marketing
Since Liquid Death stepped on the scene in 2018, the marketing world has been perplexed by the success of the brand’s touchy yet effective promotion
The Creative History of Marketing from Advertising Art to Graphic Design
Whether painting symbols on stones or creating digital ads, people have always found a way to convey their message to others
The Most Impactful Branding Trends of 2022 and What Will Continue into 2023
As 2022 comes to an end and we look toward 2023. It’s an excellent time to take a look at what was popular last year and emerging trends in the world of branding. Over the past year, the branding world has continued to evolve rapidly with new techniques that will likely shape the marketing landscape in
The Psychology and Theory of Colors in Marketing, Branding, and Visual Identity
People often associate color with specific situations, like wearing black to a funeral, decorating with color palettes for special occasions, and bringing red
Every element of graphic design is purposeful, especially fonts and typefaces. With font psychology, marketers and graphic designers can attach precise feelings to their brands without
Marketers have been ditching the monopoly of traditional marketing for decades. The rigid, saturated, and high-cost environment has forced brands to use guerrilla marketing strategies
The simple Google search, “Do social media followers matter?” results in marketing experts claiming whether they do or
The simple Google search, “Do social media followers matter?” results in marketing experts claiming whether they do or
People have expressed themselves with visual identity throughout the history of humankind, from America’s petroglyphs and Egypt’s hieroglyphs to Scotland’s Pictish Stones and Ireland’s Celtic
At the intersection of marketing and fashion lies the graphic T-shirt — an avenue for people to become walking billboards for their favorite popular brands. From celebrity influence to direct-to-consumer (DTC) marketing strategy, the graphic tee offers much for companies with established
Since Liquid Death stepped on the scene in 2018, the marketing world has been perplexed by the success of the brand’s touchy yet effective promotion
Whether painting symbols on stones or creating digital ads, people have always found a way to convey their message to others
As 2022 comes to an end and we look toward 2023. It’s an excellent time to take a look at what was popular last year and emerging trends in the world of branding. Over the past year, the branding world has continued to evolve rapidly with new techniques that will likely shape the marketing landscape in
People often associate color with specific situations, like wearing black to a funeral, decorating with color palettes for special occasions, and bringing red
