BOOST ONLINE PRESENCE WITH EYE-CATCHING PHOTOGRAPHY
Liquor photography produces product photos for websites and social media platforms to help drive product awareness and sales.
Customers have to be drawn to a product before they will try it. High-end product photography is a great way to draw attention to anything online. According to studies, high-quality product photography can increase a conversion rate by 30 percent, while poor-quality photos can decrease a conversion rate by up to 67 percent.
WORK WITH A LIQUOR PHOTOGRAPHY AGENCY WITH A TRACK RECORD OF SUCCESS
Grab customers’ attention with liquor photography that increases sales.
In the competitive spirits market, first impressions are everything. When potential customers see a well-shot image, they are likelier to view it as a high-quality and premium product. Something as straightforward as professional product photography can make a difference in attracting customers away from competitors.
Product photography doesn't have to cost much, but it must look high-quality and exude creativity. It is crucial to the success of liquor companies, especially in the competitive spirits market. POLA has a state-of-the-art studio with a cyclorama wall and high-grade lighting options to capture the most alluring depiction of client products.
The POLA Liquor Photography Process
SHIP THE PRODUCT
After companies ship their liquor bottles to our studio, we host a meeting to understand company goals so that we can convey them through imagery. We then create a storyboard of the shoot to ensure every company gets the most out of our team.
Once our team finishes working with companies to determine the best direction, we get to work in the studio shooting their products. Our team creates a shot list that allows us to work fast and efficiently to maximize turnaround time.
Every photograph we take on camera hits 8k and can produce stills at 61 megapixels (mp), allowing companies to use them in almost any application, including digital and print, without experiencing blurry lines or images.
POLA creates Liquor Photography that helps businesses bring their visions to life and reach their goals of recapturing customers' attention and attracting new audiences.
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HOW DO WE CREATE IMAGES THAT INCREASE PULL-THROUGH RATE
Shooting liquor photography can be a challenging but rewarding experience. With the proper techniques and equipment, POLA’s team creates stunning images that showcase the unique features of a liquor bottle and the drink inside.
Before we start shooting, we plan each shot, deciding on the angle, lighting, and background that best showcases the bottle and its contents. We also consider the brand's visual identity and the target audience when making these decisions.
Lighting is crucial when shooting liquor photography. We create a soft, diffused light highlighting the bottle and its contents while minimizing glare and reflections.
POLA’s studio is stocked with all the latest and essential gear to keep the camera steady and ensure all shots are sharp and focused. We capture every intricate detail of every liquor bottle, down to the texture of its label.
The background is a crucial element in liquor photography. We select backgrounds that uniquely complement each bottle while allowing them to stand out. If we do not have the right background, our team will construct the perfect one to capture the shot.
Once we've captured a company’s product, we edit images to enhance the visual impact. We create a crisp, vivid image showcasing beauty and allure by adjusting the exposure, contrast, and saturation.
We develop a customized approach that works specifically for each client.
We collaborate with clients throughout the entirety of the creative process.
We provide clients with exemplary work and a positive experience.
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“My interest in photography is not to capture an image I see or even have in my mind, but to explore the potential of moments I can only begin to imagine.”